Important Notice: Salon Name & Booking System Update. Thank you so much for your continued support throughout the year. We would like to sincerely thank all of our clients for choosing and supporting our salon.

We would like to share an important update with you. Due to a change in our business structure, our salon will be rebranded with a new name starting January 1, 2026.

Our new salon name will be: Hair Salon Goodneighbors New York

In addition, all appointments from January 1, 2026 onward will be made through a new booking website: HERE

Thank you for your continued support, and we look forward to welcoming you under our new name.

About Us

Aube Hair Group operates 320 Beauty Hair Salons in Japan and Overseas.

We have staff with internationally recognized hairstylists who are here to provide each client the highest quality experience in a supportive and laid atmosphere.

Located in Bowery, Nolita of New York City

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Prices

Hair Cut

Styling

Hair Color

Perm

Treatment

Signature

At Aube Beauty Salon, We offer the internationally patented Frizzy Straightening® treatment, designed for those struggling with curly or frizzy hair. Our salon is currently the only location in the United States that provides this exclusive service.

 

Located in New York, we use high-quality Japanese products and techniques to deliver the best possible results. Frizzy Straightening® is the world’s first internationally patented hair straightening treatment developed based on extensive client feedback. This is not just a simple hair-straightening process — it’s a customized treatment tailored to each individual’s unique hair texture and curl strength. The main ingredient is a highly concentrated repairing formula that deeply nourishes the hair.

 

During your consultation, we assess your hair using our proprietary Frizzy Hair Level Scale®, which helps us determine the curl strength and type, as these can vary depending on where the hair grows on the scalp. Every person’s hair is different, so we create a customized formula for each client.

 

This personalized approach is what sets our Frizzy Straightening® apart. Unlike traditional straightening treatments that can cause damage, ours leaves your hair smooth, soft, and naturally glossy.

 

Our method is based on years of hands-on salon experience and is protected by international patents. We focus on gentle treatment, delivering nutrients deep into the hair to promote long-term health and strength.

 

Let us change the common perception that straightening damages hair. With our treatment, your hair will become healthy, naturally straight, and beautiful — as if it were that way from the start.

Team

Emiko

Hair Stylist

Emiko Watanabe-Baranello was born and raised in Fukui, Japan where she was trained in the art of precision hair-cutting and styling. In 2000 she moved to New York City in order to further advance her styling career, finding home in the East Village. Emiko has held her foundation in Japanese precision while absorbing New York City’s energy and style in to her technique. Through this method Emiko is able to approach each of her client’s desires in a manner that reflects both their unique style and personality. Emiko continues to reside in the East village and remains alert to new style inspirations. Emiko’s work and praise has been featured in Vouge.
-Emiko is currently not accepting new chemical service clients-

Shinpei Ono

Hair Stylist

Shinpei began his illustrious carrier over twenty years ago at the renowned Tokyo hair salon Twon. After honing his skills he decided to embark on a journey and settle in NYC.

He began his American adventure by receiving employment at Anthony Gianzaro Salon in Chelsea. He started as a stylist and eventually worked his way up to be able to purchase the salon and rebranding it as Avellino.

Shinpei’s specialties include men’s and woman’s haircutting, refined long hair styling and keratin treatment: all which express his gifted talents.

Shinpei Ono

Mio Wantanabe

Hair Stylist

Mio was born and raised in Tokyo, Japan where she graduated from Paris School of Cosmetology. After completing her degree she immediately relocated to New York City.

She started her professional American career 12 years ago by accepting a position at Avellino, a well known salon in the Chelsea area of NYC. There she worked her way up from assistant, then stylist and eventually to the coveted position of senior stylist. Mio’s expertise includes precision haircutting, hair coloring and styling curly hair. Mio’s knowledge of the unique facial structure of each customer allows her to offer each client a customized look.

Her passion for hair is only matched by the passion she has in the relationships with her clientele.

@miotaro822

Kiyo

Hair Stylist

Kiyo is a distinguished hairstylist with over 20 years of professional experience in Tokyo and New York. His background includes extensive experience at the renowned Kaz salon in Soho where he developed a refined approach to elevated technique and exceptional client care.
 
At Aube Beauty Salon, Kiyo blends precision cutting, natural color design, and advanced Japanese straightening to create elegant, effortless results. As one of the few stylists certified in the internationally patented Frizzy Straightening® treatment, he delivers smooth, healthy, and luxuriously glossy finishes for clients with frizzy or curly hair.
 
Known for his meticulous attention to detail and personalized service, Kiyo is trusted by clients seeking sophisticated, long-lasting hair perfection.
 
@kiyonyb

Opening Times

Location

Aube Beauty Salon New York

166 Elizabeth St, New York, NY 10012

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